BACK THE TO BEGINNING
The brand was born from our Nordic and Germanic roots, embracing not only the strength of that heritage but also the comforting essence of hygge and Gemütlichkeit. With decades of experience in sock design and production, our mission is to bring warmth, comfort, and a sense of well-being to your feet—creating the ideal foundation for any hygge moment. Whether you're braving the elements on a walk, unwinding by the fire, or stepping out in a fresh new outfit, our socks are crafted to deliver lasting comfort, effortless style, and a feel-good experience with every step.
THE STORY BEHIND THE NAME.
Our name, Hoegr, is inspired by our co-founders' Germanic and Scandinavian roots. Drawing from ancient languages and cultural heritage, Hoegr reflects a sense of tradition, strength, and simplicity—values that are woven into everything we create. It’s more than a name; it’s a nod to where we come from and what we stand for.
CHATSWORTH CHRISTMAS MARKET.
In November 2023, we stepped out into the world - quite literally - by trading at the Chatsworth Christmas Market for the first time. It was a magical experience that brought us face to face with customers, and confirmed there was a genuine love for what we do.
TOP DRAWER.
September brought a big moment — our first time exhibiting at Top Drawer in London. It was a chance to showcase Hoegr to the retail world, connect with stockists, and build relationships that will support our long-term growth.
RHS SHOWS.
In July 2025, we’re proud to be trading at both the RHS Hampton Court Palace Garden Festival and the RHS Flower Show Wentworth Woodhouse. These prestigious events mark a new chapter for Hoegr, bringing our hygge-inspired designs to a wider audience who value nature, craftsmanship, and thoughtful living. We can’t wait to connect with visitors in these beautiful settings and share our latest collections.
OUR CORE PILLARS
INITIAL DESIGNS.
Our initial designs were created in the UK by our in-house team, who drew inspiration from the Nordic concept of hygge—celebrating warmth, nature, and comfort. Each pattern was carefully developed to reflect this ethos, from calming colour palettes to charming woodland motifs. Our first launch proudly featured the Large Stag and Fox Print men’s socks, both now signature designs that continue to embody the spirit of Hoegr.
GIVING BACK.
We’re proud to be based in the National Forest, an area of 200 square miles across the Midlands.
The National Forest Company is a registered charity number 1166563 and is responsible for leading the creation of the National Forest, a wooded landscape for the nation across 200 square miles of Central England.
The National Forest charity is a regeneration success story, a green-print for a better way of life. In planting trees and thereby restoring a rich wildlife habitat to the area, it has provided a more sustainable and positive future for the next generation.
For every pair of socks sold, we’ll donate £0.10 to the National Forest, which will go towards planting more native trees, supporting woodland & biodiversity management, education & community projects.